Subscription ads that ran in Mutineer Magazine
read it! They are all drink names...
We set one of Plumblne's designes on a bender with $100 and asked her to simply record all the drinks she and her friends enjoyed that night
 
Tap handles bought on ebay and then re-skinned, installed at a local bar and photographed
Someone actually called the 800 number and asked how he could buy the watch (my watch) shown in the ad
Actaul Tattoo stencil drawn my local Tattoo artist at GarageInk in Napa.
Original painting my Mike Eli
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