It just doesn’t make sense to hire five different agencies to present your brand in five different environments. Your brand needs a single champion. Someone who understands how to nurture and promote your brand across all forms of media. After all, the need is the same it’s just the environment that changes.
Your brand is the sum total of every experience that somebody has with your organization. It’s the first place you can begin to build trust. The process of creating your brand must be deeply rooted in sound strategy and focused on the results that will generate success. Once complete, the strategic blueprint for the development of your brand – your brand platform – will become the foundation for your Identity.
Your identity — be it a product-based, corporate, or promotional — needs to communicate the same feeling to your customer as everything else. It needs to do the most in the least amount of time, and usually in the least amount of space. That’s why we blend research, insight, and experience with inspiration, attention, and skill to create an identity that will stand the test of time and become the foundation for all future marketing material.
Your package is the product. In fact, in many ways the package can be more important than the product. To the consumer who has no idea who you are, the package represents their first interaction with product inside — and the brand behind it. It’s your ad on the shelf. So the package has to inform, but it also tells your story. Our approach to package design is to learn about and communicate that unique story.
When developed in partnership with the online universe, your traditional print collateral lets you leave an additional impression. While your customers can forward digital materials, handing somebody a nicely printed piece carries the additional impact of it being real, tactile, and physical. It appeals to your customer’s senses as well as their mind. The texture of the paper, the size, format, and feel of a well-designed print piece or system can communicate as much as the content itself.
Making your sales team more effective is more important than ever. Last year the average sales rep spent 80% of their time doing administrative stuff, including finding sales materials. Developing and delivering compelling brand-based sales presentations backed with all the product and market information your sales teams needs for each persona and stage in the buyer’s journey will have an almost immediate impact on your bottom and top lines.
Events are a great way to get your brand front of hundreds or thousands of people all at once. They show your commitment to both the marketplace and to your buyers. Presenting a consistent and memorable image at these events is the key to making them worthwhile. We have designed booth graphics, presentations, and even entire festivals that leave a lasting impression. One that people often remember months after they saw you.
To be in business, you need a website. Not just a billboard or a brochure, but a way to represent your brand’s vision, values, and personality 24 hours a day, all around the world, all at once. Therefore, it is imperative that your brand and your online presence are tightly aligned. A website must be both memorable and engaging in order to be successful, regardless of the technology.
No matter how amazing your product, how helpful your service, or how killer your app is, you need to promote it. There are more than 3.5 million apps out there. How do you get attention? Today you have your choice of traditional media plus an array of new advertising opportunities – from social media to search advertising to email and beyond. While all of these new channels have also added to the visual noise that surrounds us, the key to effective advertising is still to find new ways to rise above the noise.
The best way to use social media is to connect with your fans. And getting new fans only happens if you successfully engage with the ones you have already. Wherever you are on the Social Web, you have to be authentic. We help you present your brand to your fans & followers in a creative ways that encourage sharing and reposting.